This Girl Can – Sport England Campaign To Empower Women In Sport
This Girl Can is our nationwide (Sport England) campaign to get women and girls moving, regardless of shape, size and ability.
Our research reveals a huge difference in the number of men and women playing sport. And it’s not because females don’t want to get active. Millions of women and girls are afraid to exercise because of fear of judgement.
We responded by creating the groundbreaking This Girl Can campaign. It is the first campaign of its kind to feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.